NEWS JANUARY 16, 2001

Macromedia Announces Merger with Allaire
Cold Fusion maker now under Macromedia banner

by David Nagel
Executive Producer
dnagel@digitalmedianet.com

Macromedia today announced it will be merging with Allaire Corp., the maker of Cold Fusion, an application server that runs on Unix and NT Web servers. According to a press release from Macromedia, the companies hope the new entity, still to be called Macromedia, will "unite the Web design and development communities and enable Web professionals to efficiently build the look of a Web site and the application logic behind it—creating the best possible user experience across multiple devices."

According to the release, which went out late this afternoon, the transaction is valued at approximately $360 million on a fully diluted basis.

"Under the terms of the definitive merger agreement unanimously approved by each companyÕs board of directors, Macromedia will acquire Allaire," said the release. "Rob Burgess, chairman and CEO of Macromedia, will continue as chairman and CEO of the combined company, which will retain the Macromedia name. Jeremy Allaire, CTO of Allaire, will be the CTO of Macromedia, reporting to Kevin Lynch, president of Macromedia products.

"The combined company will evolve its Web development platform with support for open industry standards. The first step is to deliver on Allaire's plan to bring the development model of Cold Fusion to the J2EE standard. This will enable an approachable, productive solution for building applications on the Java platform using industry standard technologies such as XML and JSP. The next step will be to develop a set of application services—reusable components and application logic—that enhance the major software platforms...."

No word yet as to whether the merger will result in a Mac version of the Allaire Cold Fusion Studio suite for Cold Fusion development. We'll keep you posted as information rolls in. For more information, visit http://www.macromedia.com.

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