by David
Nagel
Executive Producer
dnagel@digitalmedianet.com
Electronics for Imaging (EFI), the company behind Fiery PostScript
RIPs, has partnered with Pageflex to develop software for variable
data printing. Under the agreement, the companies plan to incorporate
Pageflex VDP technologies into EFI products.
The two companies will be pushing PPML as an industry standard
for VDP. PPML, or personalized print markup language, is also
the open standard being promoted by the Print on Demand Initiative.
Pageflex is the company behind Mpower and Persona. Mpower is an
enterprise software solution for designing and producing Web-driven
marketing communications. Pageflex Persona is a variable content
desktop publishing application for Windows NT. It allows users
to create personalized, four-color documents using Pageflex’s
XML-based NuDoc page composition engine.
For more information on Pageflex, visit http://www.pageflex.com.
For more information on EFI, visit http://www.efi.com.
