NEWS MARCH 21, 2001

ColorTheory Ships for Mac
Application/Photoshop plugin allows designers to select harmonious colors

by David Nagel
Executive Producer
dnagel@digitalmedianet.com

Theory LLC has released Color Theory 1.0 for the Macintosh. Color theory is a stand-alone application and Adobe Photoshop plugin that operates as a digital color wheel to find complementary or harmonious color combinations. The formulas are based on the studies of Bauhaus professor Johannes Itten and utilize the RYB color model. Using the RYB model, ColorTheory's formulas include all of Itten's traditional formulas, as well as primary, secondary, tertiary, pastel, neutral and discord (clash) schemes. ColorTheory enables designers to analyze hundreds of color schemes while working with existing logos and artwork.



ColorTheory allows artists to work in an RYB model on an RGB computer monitor. It's designed to help graphic designers determine CMYK or Pantone color combination. The company has also released a version for video that acts as a standalone application or as a plugin for Adobe After Effects. ColorTheory DV allows broadcast designers to preview color combinations directly on their NTSC/PAL monitors. The ability to import images with alpha channels enables every artist to see color schemes in combination with their own artwork.

A demo version of ColorTheory is also available. ColorTheory 1.0 runs $149. ColorTheory DV costs $249. For more information, visit http://www.toolfarm.com/ct_training.


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