(Multichannel News) _ Google's announcement earlier this week that it will buy YouTube (www.youtube.com http://www.youtube.com) for $1.65 billion claimed its first casualty.

Universal Tube & Rollform Equipment told AP its Web site (www.utube.com http://www.utube.com) was inaccessible for most of the week due to millions of people looking for the online-video site.

The company -- which sells used machines that make tubes and has 17 employees -- got 68 million hits on its site in August, AP reported.

The company is looking to sell the URL and find a new home for its Web site despite using the utube.com name to advertise to customers overseas, president Ralph Girkins told AP, adding, "We know we can't keep it. It's going to be a never-ending problem."