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Many of the publishers in Pheedo's RSS advertising network reach a highly desirable international audience. Pheedo's geo-targeting offering allows advertisers to target customers around the world. The capabilities also help publishers to increase revenue and the value of their inventory. Advertisers can choose from a wide variety of RSS ad units and currently can target audiences in any combination of more than 230 countries and territories, including the U.K., Spain, France and more.
RSS provides a highly targeted online advertising medium by subject and demographic. The addition of geo-targeting to Pheedo's RSS and on-site marketing offering, for the first time, allows advertisers to increase the specificity of their targeting efforts by worldwide location. Pheedo customer, Net Communities Limited uses RSS geographic targeting to direct marketing efforts specifically at UK consumers through the Pheedo technology content channel.
"Pheedo's mission is to provide our customers with an array of RSS marketing tools to help publishers and advertisers maximize their revenue and capitalize on this growing medium," said Bill Flitter, founder and VP of marketing of Pheedo. "Geo-targeting opens a broad, new audience for advertisers, and is another powerful reason for advertisers to start looking to RSS as a core part of online marketing efforts. Additionally, for our publishers, the new global targeting capabilities provide new ways to monetize content and increase the returns on RSS initiatives."
In addition to geo-targeting, Pheedo also lets advertisers target their buys based on a number of other factors including specific feeds and sites, content channels, ad frequency and more.
"Net Communities Limited has been working with U.S.-based online publishers since 1999, helping to sell advertising in the U.K. and Europe by geo-targeting advertising to local audiences," said Andy Evans, managing director of Net Communities Limited, London. "We are pleased that Pheedo has implemented geo-targeting -- all of our partners have enjoyed newfound revenues and increased click through rates and ROI for their advertisers by ensuring that users only see ads that are applicable to their region."
About Pheedo
Pheedo is the leading provider of RSS marketing solutions. Pheedo operates the premier feed advertising network and the company's suite of tools simplify the process of creating, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes rely on Pheedo to create and manage successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit http://www.pheedo.com.
Contacts:
LaunchSquad Brett Weiner or Jeremy Frank,
415-625-8555 [email protected]
Copyright Business Wire 2006. All Rights Reserved
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