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Nielsen Taps Client-Advisory Committees   By Online Staff, STAFF

(Multichannel News) _ Nielsen Media Research announced the establishment of five new client-advisory committees to guide its Anytime Anywhere Media Measurement (A2/M2) initiatives.

The committees will collaborate with the ratings provider to provide insight on the ongoing development and implementation of the initiatives.

"A2/M2 will provide integrated electronic measurement of television content across multiple media platforms, reflecting the transformation of the television industry into a multiplatform business," Nielsen said in a prepared statement.


The committees are:

Copyright The Associated Press 2006. All Rights Reserved


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